Learning Outcomes

Introduction to AI in Marketing

AI Tools and Technologies for Marketers

Implementing AI-Driven Marketing Strategies

Measuring the Impact of AI on Marketing

Lesson Summary

This module introduces you to Artificial Intelligence (AI) and its powerful impact on modern marketing strategies. You will comprehensively understand how AI can supercharge your marketing efforts. You will also learn to implement AI-driven marketing strategies that are effective and efficient to make you more productive as a marketer.

Becoming an AI-Powered Marketer - Course Assessment

Discover how AI can elevate your digital marketing content, and improve customer engagement with this free online course

Becoming an AI-Powered Marketer

This course will teach you how Artificial Intelligence can transform your marketing efforts. Learn how to use AI tools and concepts like machine learning and natural language processing to analyse customer behaviour, automate tasks, and personalise campaigns at scale. From predictive analytics to AI-generated content, you'll gain the skills to drive innovation and achieve measurable success in the modern marketing landscape. Start Learning Now!

Coursera’s $100 Million Thesis: Andrew Ng Will Think of Something

31 Most Popular Online Courses Starting in June 2024

Coursera Announces Layoffs, Stock Plunges Despite $100M Milestone

9 Best GIS Courses for 2025: Navigating Spatial Data

2025’s Online Education Shakeup Claims Another: Skillshare’s CEO Departs

8 Best Crochet Courses for 2025: Practical, Enriching, Creative

Duolingo’s 2026 Strategy: The Road to 100 Million DAUs

6 Best Courses to Become an Influencer in 2025

6 Best Free OCaml Courses for 2025

[2025] 450+ Free Google Certificates and Badges

15 Best Lisp Courses for 2025

2U Powered Degrees Pricing Chart: 112 Programs from $20K – $200K

10 Best Assembly Language Courses for 2025: Bare-Metal Programming

Unlock 800+ Free Certificates: Master Tech & Soft Skills with CodeSignal Learn

The Business of Online Education: A Deep Dive Into Thinkific’s Financials

2U Abandons Bootcamp Business, Announces More Layoffs